The smiling face icon. ☺. It’s everywhere, an internationally recognised unit of language, which permeates our texts, emails, and pretty much all other forms of digital communication and social media. But despite its ubiquity and its simple spelling – all it takes is a colon and a bracket – ☺ isn’t in the dictionary.
Founded by Sarah Palmer in 1993, Big Green Door has been a groundbreaking and innovative brand strategy consultancy for just over twenty years. The company has come a long way since those early days. Initially operating from a ground floor garage in a Paddington mews house, it consisted of Sarah, a desk, and a single lime-green cell phone. It didn’t even have a name.