Mindfulness: Big Green Door’s Road to Enlightenment
Never a community to shy away from something new, Big Green Door have recently been trying their hands at meditation. No doubt you will have heard about the new movement for practising the art of ‘mindfulness’ with recent start-ups like ‘HeadSpace’ offering a daily dose of Zen-time right in front of your computer. The new practice has been all over the media and is gaining some serious headway after a recent documentary demonstrated its potential as a cure for depression, anxiety and stress (to name but a few of its benefits).
By way of experimentation we have signed up to an 8-week course of one-hour long sessions once a week. In addition to this we are strongly encouraged to complete ‘homework’ of 25-minute solo meditations daily. Needless to say the lessons have received a much stronger following than the private assignments. As my colleague put it, ‘it’s amazing how much effort it takes to find the time to do nothing’, in a world like ours this is distressingly accurate.
Think of life as a maze of rooms, we move rapidly – dismissively even – from one room to the next, always looking for the quickest route to the next door. Mindfulness proposes to make the maze transparent; so we can tune in to what we’re really looking for. It is supposed to present solutions where all we’ve seen previously are walls.
For me, most persuasive on the list of Mindfulness’ benefits is the possibility that it can unlock the boundaries we impose on our minds, and allow for near limitless creativity. In an industry like brand strategy, this speaks to Big Green Door. And in a world where we’re so boxed in by media, time-pressures, life-pressures, how do we open our minds so that we can think outside of the box (pun intended). How do we tune out of the manic so that we can tune in to the brilliance?
Mindfulness, apparently, has the answers – we’ll keep you posted.