Identifying the role of emotion in a brand narrative is key to driving engagement with consumers. The creation of positive, real experiences that stimulate the emotions helps to drive loyalty and preference, as well as enabling the brand to reach new engaged audiences.
Brands aiming to drive emotional engagement with consumers are being smart in giving themselves the best chance of success. At our core we are emotional beings. We feel before we think. Here we give 3 principles that we feel are important to deliver effective emotional engagement…
Projects and briefs often contain an element around emotional engagement, But how exactly does it work? At Big Green Door, we use theoretical frameworks and emotional models – some of which we’d like to share here…
Greetings from Amsterdam! Our projects often take us to new places, which is a great opportunity to get away from London, discover new cities, enjoy some long-awaited sun and walk past advertising campaigns for some very special products: a summer essential, Lipton ice tea, and a very “alive” milk by Campina!
25 years ago, Sarah Palmer, our founder, started a journey to provide opportunities for talented women to do great work for clients. The aim was to rectify the problem of rigid corporate structures not providing the flexibility for women to balance work and family life.
We’re proud to have delivered inspiring foundational work to identify functional nutrition – a powerful story that fuelled the launch of Tropicana Essentials.