This year again, Big Green Door visited the 2-day trade show for food-to-go, an incredible opportunity to try new products and keep an eye on the most innovative ones. Here are a few of the exhibitors that got our attention.
Brands will need to become even more hyper-aware of the changing social, cultural shifts that have been recently taking place. Issues around identity, from race, religion and especially gender have become heightened and we have seen numerous movements as a result; #metoo, Women’s march against Trump.
It means that brands will need to navigate what is and isn’t acceptable and align themselves with where the world is moving and what is true to their brand.
We had a chat with Arun Malhotra, promoter of one of London’s biggest disco nights ‘Stevie Wonderland’, to discuss gender, sexuality and identity in the clubbing scene.
From mutton chops to the goatie to the hipster beard, facial hair and beards have gone in and out of fashion for centuries. They are a symbolic of masculinity and sexual potency and generational difference. Beards are evidence of how attributes associated with masculinity, can shift and evolve according to changes in cultural and religious traditions, thought and fashion. Her we trace the history of the beard.
Sensitive navigation and new interpretations of gender boundaries are becoming increasingly important, as examples emerge where the lack of authenticity whilst trying to promote diversity could seriously damage a brand and those they are trying to represent. This article takes a look at the representation of the LGBT+ community in brand communications and dissects a couple of examples of brands that have either succeeded or failed in positive engagement.
Our challenge to you in our January newsletter was ‘How are your brands perpetuating outdated stereotypes or leading the way in expressing gender openness? In the move towards a genderless future, it may be counter trend to be focussing on masculinity, but social and cultural norms take time to shift and evolve.
At Big Green Door we are constantly thinking about emotions, how to engage with people emotionally and the fine nuance of how to express them. So in the wash of the Royal Wedding and the World Cup, we’re going to focus on the fat happiness word.
Last Thursday, AQR hosted an event as part of their “Young Disruptors” series, aimed at introducing semiotics to young researchers (focusing on the world of alcohol). At Big Green Door, semiotics plays an important role in the work we do — so we decided to find out more…
Our trend for this quarter is a counterbalance to the 21st century phenomenon around the virtual world and artificial intelligence: Return to Things Real.