Greetings from Amsterdam! Our projects often take us to new places, which is a great opportunity to get away from London, discover new cities, enjoy some long-awaited sun and walk past advertising campaigns for some very special products: a summer essential, Lipton ice tea, and a very “alive” milk by Campina!
25 years ago, Sarah Palmer, our founder, started a journey to provide opportunities for talented women to do great work for clients. The aim was to rectify the problem of rigid corporate structures not providing the flexibility for women to balance work and family life.
We’re proud to have delivered inspiring foundational work to identify functional nutrition – a powerful story that fuelled the launch of Tropicana Essentials.
One of the challenges we are often given is how to create or enhance emotional engagement with a brand.
The emotional benefits may be written in the brand DNA or definition but how is that expressed and lived by the brand? . . . and how do consumers experience and voice that emotion?
On January 26th, Shane Wall, HP’s Chief Technology Officer and Global Head of HP Labs, paid a visit to LSE and was greeted by a crowd eager to discuss the future – and the challenges it brings.
Inspirational talk from Dame Stephanie ‘Steve’ Shirley at WACL yesterday evening.