25 years ago, Sarah Palmer, our founder, started a journey to provide opportunities for talented women to do great work for clients. The aim was to rectify the problem of rigid corporate structures not providing the flexibility for women to balance work and family life.
We’re proud to have delivered inspiring foundational work to identify functional nutrition – a powerful story that fuelled the launch of Tropicana Essentials.
In today’s highly competitive environment, brands often need to kick-start short-term growth fast. But when the emphasis is on execution, it’s easy to lose sight of strategy
For over 20 years, we’ve been combining strategic thinking with creativity to deliver foundational work for some of the world’s leading brands, turning thought into action
And now we’ve developed FAST TRACK, a new turbo-charged approach designed to meet short-term pressures, whilst ensuring tactics are rooted in strategy
Like many companies with large global portfolios, Mondelēz wanted to find new ways to leverage their brand and product assets. Using innovative insight techniques to interrogate snacking habits, we identified a gap in the snacking market and co-created a winning brand and product proposition.
There’s never enough time or money. Sounds familiar?
It’s a challenge we’re helping clients to overcome more and more.
How do we do it?
In essence, Big Green Door creates meaning for brands, guided by cultural sensitivity, consumer knowledge, creative disruption and product truth.
We believe that strong brands need to have clear, and credible, purpose and values – and a backstory that makes sense – to have genuine meaning for consumers, and deliver emotional benefits that are rooted in some real product truth. This point of view is the bedrock of how we approach innovation and brand building, and to get there we put together highly experienced teams with integrated and complementary skill sets (semiotic, strategic, creative and insight) to get to the heart of each project’s challenge.
From global giants to national treasures, the client companies we work with value our rich world view rooted in local experience, and our ability to spot the universal truths and ideas that consumers across geographies will get excited about