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Identity fluidity

Brands will need to become even more hyper-aware of the changing social, cultural shifts that have been recently taking place. Issues around identity, from race, religion and especially gender have become heightened and we have seen numerous movements as a result; #metoo, Women’s march against Trump.

It means that brands will need to navigate what is and isn’t acceptable and align themselves with where the world is moving and what is true to their brand.

Read More…

Key Trend – Return to the Real

Our trend for this quarter is a counterbalance to the 21st century phenomenon around the virtual world and artificial intelligence: Return to Things Real.

Read More…

Key Trends

At this time of year we’re awash with predictions and trends for the new year ahead. We’ve selected the 3 trends we’re looking forward to making an impact.

Un-stereotyping 

Community Renaissance 

The Plastic Panic 

Read More…

Alcohol: Good, Bad or Both?

Forget about Dry January, the demand for non-alcoholic adult drinks has been growing stronger for some time. As people keep striving for more healthy lifestyles, alcohol consumption is clearly on the decline. How does alcohol find its place within the wellness trend?

Read More…

‘Better For You’ the Global phenomenon

Last year we immersed ourselves in the ‘Better For You’ (BFY) behaviours and trends across food, beverages and confectionery. Using our experience of working with leading global brands to develop their BFY strategies, we identify 5 BFY themes impacting FMCG brands.

Read More…

A WAR IS BREWING

brewdog_250215_manifest_quickedit_JoeO-26

Two forces are tugging the beer category in opposing directions:

  1. On the one hand beer production and consumption is unifying around central commercial pillars: we’re seeing more global advertising, and with the merging of AbInbev and SABMiller, who now together control almost a third of the total production of beer, there are fewer major players calling the shots.
  1. And yet at the same time, beer is localizing and multiplying: if you live in a city like London, you’ll have been swept away with the explosion of micro-breweries, craft ale pubs, and beer market stalls. These are so proliferous that today, one of the easiest ways to get to know an area of town is through its beer.

Read More…

2016

hillarstar

A year of Olympic games and presidential races. But what else will 2016 be remembered for? What will we experience and accomplish? Below is a mixed bag of ideals and opportunities, our forecasts for the year ahead. Whilst some are more likely to materialise than others, all are food for thought.

“2016, the year that…”

Read More…

Un-healthily healthy

maxarticle

Living the ‘healthy lifestyle’ has never been so valorised in our society – endlessly discussed, shared and fetishised over – magazines, instagram feeds and shops are bursting with products and tips promising to help us achieve it.

Read More…

Tracing Trends: Seapunk

dolphingang

The official line depicting the beginning of ‘Seapunk’ states that it first appeared on twitter as a joke, following a dream involving leather and a marine crustation.

Read More…

Phone Rebellion

Phones2

A recent visit to a pub had me chuckling. On waiting to get served, I noticed a table of friends, all sitting with their drinks. Silence, with everyone on their smartphones. Not chatting, just a lot of scanning, swiping and tapping. I am sure it was just during a post lunch lull, or it was to check up on some half time scores, but it highlighted how tied people are to their phones, even when in an environment where you would expect the conversation and the craic to be flowing.

Read More…

Identity fluidity

Brands will need to become even more hyper-aware of the changing social, cultural shifts that have been recently taking place. Issues around identity, from race, religion and especially gender have become heightened and we have seen numerous movements as a result; #metoo, Women’s march against Trump.

It means that brands will need to navigate what is and isn’t acceptable and align themselves with where the world is moving and what is true to their brand.

Read More…

Key Trend – Return to the Real

Our trend for this quarter is a counterbalance to the 21st century phenomenon around the virtual world and artificial intelligence: Return to Things Real.

Read More…

Key Trends

At this time of year we’re awash with predictions and trends for the new year ahead. We’ve selected the 3 trends we’re looking forward to making an impact.

Un-stereotyping 

Community Renaissance 

The Plastic Panic 

Read More…

Alcohol: Good, Bad or Both?

Forget about Dry January, the demand for non-alcoholic adult drinks has been growing stronger for some time. As people keep striving for more healthy lifestyles, alcohol consumption is clearly on the decline. How does alcohol find its place within the wellness trend?

Read More…

‘Better For You’ the Global phenomenon

Last year we immersed ourselves in the ‘Better For You’ (BFY) behaviours and trends across food, beverages and confectionery. Using our experience of working with leading global brands to develop their BFY strategies, we identify 5 BFY themes impacting FMCG brands.

Read More…

A WAR IS BREWING

brewdog_250215_manifest_quickedit_JoeO-26

Two forces are tugging the beer category in opposing directions:

  1. On the one hand beer production and consumption is unifying around central commercial pillars: we’re seeing more global advertising, and with the merging of AbInbev and SABMiller, who now together control almost a third of the total production of beer, there are fewer major players calling the shots.
  1. And yet at the same time, beer is localizing and multiplying: if you live in a city like London, you’ll have been swept away with the explosion of micro-breweries, craft ale pubs, and beer market stalls. These are so proliferous that today, one of the easiest ways to get to know an area of town is through its beer.

Read More…

2016

hillarstar

A year of Olympic games and presidential races. But what else will 2016 be remembered for? What will we experience and accomplish? Below is a mixed bag of ideals and opportunities, our forecasts for the year ahead. Whilst some are more likely to materialise than others, all are food for thought.

“2016, the year that…”

Read More…

Un-healthily healthy

maxarticle

Living the ‘healthy lifestyle’ has never been so valorised in our society – endlessly discussed, shared and fetishised over – magazines, instagram feeds and shops are bursting with products and tips promising to help us achieve it.

Read More…

Tracing Trends: Seapunk

dolphingang

The official line depicting the beginning of ‘Seapunk’ states that it first appeared on twitter as a joke, following a dream involving leather and a marine crustation.

Read More…

Phone Rebellion

Phones2

A recent visit to a pub had me chuckling. On waiting to get served, I noticed a table of friends, all sitting with their drinks. Silence, with everyone on their smartphones. Not chatting, just a lot of scanning, swiping and tapping. I am sure it was just during a post lunch lull, or it was to check up on some half time scores, but it highlighted how tied people are to their phones, even when in an environment where you would expect the conversation and the craic to be flowing.

Read More…