Branding A Branding Consultancy
My internship started, as all internships should, with thorough research into the company I was about to join. I was immediately intrigued by the amount of information there was online about the Big Green Door, which, to my surprise was less than expected.
I am 22 years young, which means I was born at just about the same time as the internet. Perhaps it was this fact that has led me to equip myself with insights into how and why an online presence can be so important for a company. Keeping this in mind, you can imagine how shocked I was to learn that Big Green Door, which has a spectacular client list and portfolio of work for various industry’s, built over a 20 year period, was so modest!
“Your website is far too humble and you have virtually no social media presence?” I questioned the founder Ms. Palmer upon our first meeting. “Yes?” She replied. It only took me a day in the office to realise why this was the case; they didn’t really need to. Big Green Door aren’t brash, and they don’t employ marketing gimmicks or shout about how good they are to draw in new business and sell their services; rather, they allow the work they mastermind to speak for itself.
“We heard about your work on Project X,” explained the Director of the Global Marketing Team in my first client conference call – something I’ve heard a few more times since. Big Green Door has clearly done an effective job of branding itself offline evidenced by word-of-mouth marketing, but is there any reason to replicate this online? The answer is clearly, “Yes.”
Big Green Door is a very special creative brand consultancy, and my goal over the next few weeks is to make sure that those who have not heard or know about what makes Big Green Door special, can do so without having to know/ask someone who has worked with/for them. However, my biggest challenge will be spreading the word in a way that is consistent with the Big Green Door personality, and in a voice that travels.