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Identity fluidity

Brands will need to become even more hyper-aware of the changing social, cultural shifts that have been recently taking place. Issues around identity, from race, religion and especially gender have become heightened and we have seen numerous movements as a result; #metoo, Women’s march against Trump.

It means that brands will need to navigate what is and isn’t acceptable and align themselves with where the world is moving and what is true to their brand.

Read More…

3 Core Principles: How To Drive Emotional Engagement 

Brands aiming to drive emotional engagement with consumers are being smart in giving themselves the best chance of success. At our core we are emotional beings. We feel before we think. Here we give 3 principles that we feel are important to deliver effective emotional engagement…

Read More…

Words of wisdom from Dame Stephanie ‘Steve’ Shirley

Inspirational talk from Dame Stephanie ‘Steve’ Shirley at WACL yesterday evening.

Read More…

Pudology: Startup Success in the Free-From Sector

Creator and dessert maker, Lucy Orton, was diagnosed with a dairy and egg intolerance in 2010 and realised there were very few tasty treats for people like her. This is when Pudology was born. Michael Hallam interviews founder, Lucy Orton, to hear how she took to the kitchen and the recipe of her success.

Read More…

Can brands learn from election campaigns?

 

The dust is just about settling on the UK general election. The result shows that it is becoming harder and harder to predict how the electorate will vote. It makes me wonder if political parties will be taking stock of what can be learnt from this campaign. And moreover, from our point of view, where are there parallel learnings for brands in how to connect and build shared meaning with consumers. Below are a three observations;

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Top 10 learnings from WACL Gathering: Negotiating – Asking the tough questions

BGD attended a panel discussion on negotiating, covering typical assumptions that are made and techniques that can be applied. Here is a ‘Top-10’ of what we learnt.

Read More…

Reebok on the run

Reebok Shoes

I recently bought a new pair of running shoes. They are extremely loud in colour and have a very garish design. Not my usual choice. They are a pair of Reeboks. Again, not my usual choice.

Read More…

Learning from startups

leaf-430419_960_720

Recent conversations with clients have been highlighting familiar themes – a constant and growing demand for growth, often driven by a Wall St agenda rather than a consumer need…

Read More…

Keeping teeth clean for generations

Euthymol

Why do some products seem to last the test of time?

Read More…

Hunting for the Big Experience

Apple-MacBook-Pro

We are less than half way through the year, but I already have half an eye on the winter. I am getting married. It is a big day, and whilst I am playing a (very willing) supporting role in the planning, we have both been trying to keep costs down where we can.

Read More…

Identity fluidity

Brands will need to become even more hyper-aware of the changing social, cultural shifts that have been recently taking place. Issues around identity, from race, religion and especially gender have become heightened and we have seen numerous movements as a result; #metoo, Women’s march against Trump.

It means that brands will need to navigate what is and isn’t acceptable and align themselves with where the world is moving and what is true to their brand.

Read More…

3 Core Principles: How To Drive Emotional Engagement 

Brands aiming to drive emotional engagement with consumers are being smart in giving themselves the best chance of success. At our core we are emotional beings. We feel before we think. Here we give 3 principles that we feel are important to deliver effective emotional engagement…

Read More…

Words of wisdom from Dame Stephanie ‘Steve’ Shirley

Inspirational talk from Dame Stephanie ‘Steve’ Shirley at WACL yesterday evening.

Read More…

Pudology: Startup Success in the Free-From Sector

Creator and dessert maker, Lucy Orton, was diagnosed with a dairy and egg intolerance in 2010 and realised there were very few tasty treats for people like her. This is when Pudology was born. Michael Hallam interviews founder, Lucy Orton, to hear how she took to the kitchen and the recipe of her success.

Read More…

Can brands learn from election campaigns?

 

The dust is just about settling on the UK general election. The result shows that it is becoming harder and harder to predict how the electorate will vote. It makes me wonder if political parties will be taking stock of what can be learnt from this campaign. And moreover, from our point of view, where are there parallel learnings for brands in how to connect and build shared meaning with consumers. Below are a three observations;

Read More…

Top 10 learnings from WACL Gathering: Negotiating – Asking the tough questions

BGD attended a panel discussion on negotiating, covering typical assumptions that are made and techniques that can be applied. Here is a ‘Top-10’ of what we learnt.

Read More…

Reebok on the run

Reebok Shoes

I recently bought a new pair of running shoes. They are extremely loud in colour and have a very garish design. Not my usual choice. They are a pair of Reeboks. Again, not my usual choice.

Read More…

Learning from startups

leaf-430419_960_720

Recent conversations with clients have been highlighting familiar themes – a constant and growing demand for growth, often driven by a Wall St agenda rather than a consumer need…

Read More…

Keeping teeth clean for generations

Euthymol

Why do some products seem to last the test of time?

Read More…

Hunting for the Big Experience

Apple-MacBook-Pro

We are less than half way through the year, but I already have half an eye on the winter. I am getting married. It is a big day, and whilst I am playing a (very willing) supporting role in the planning, we have both been trying to keep costs down where we can.

Read More…