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Football matters

We took a trip down to the Southbank to attend the ‘Business Wise’ conference put on by The School of Life. On show was an afternoon of esteemed speakers, all from a range of backgrounds but with a unified subject: the future role of brands and the increasing need for meaning.

What followed was a whistle stop tour of the future, looking at what can be done to engage a new wave of consumers that is demanding more meaningful business practices. The afternoon threw up endless nuggets of insight into this area, far too many to go into detail here, let alone furiously scribble down at the time. However, I did want to share what really stood out for me.

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Un-healthily healthy

maxarticle

Living the ‘healthy lifestyle’ has never been so valorised in our society – endlessly discussed, shared and fetishised over – magazines, instagram feeds and shops are bursting with products and tips promising to help us achieve it.

Read More…

Loss of Innocence

Chain Breaking

Something about the recent Innocent ‘chain of good’ campaign didn’t sit right with me…

Read More…

The Cronut Part 2: An Exercise in Excess(ive Creativity)

The_Cronut_Pt_2

Take the uber-fashionable Cronut, cut it in half and add the ubiquitous burger patty (with cheese thrown in for good measure) and what do you get?

You get this gourmandstrosity. The Cronut Burger.

Is this the result of “care-free creativity”, a further example of childlike freedom of expression?

Or in fact, an illustration of a far more prosaic innovation process; a case of taking one trend and tagging on another, opportunistically capitalizing on hype?

Or is it simply one beef patty too far?

Football matters

We took a trip down to the Southbank to attend the ‘Business Wise’ conference put on by The School of Life. On show was an afternoon of esteemed speakers, all from a range of backgrounds but with a unified subject: the future role of brands and the increasing need for meaning.

What followed was a whistle stop tour of the future, looking at what can be done to engage a new wave of consumers that is demanding more meaningful business practices. The afternoon threw up endless nuggets of insight into this area, far too many to go into detail here, let alone furiously scribble down at the time. However, I did want to share what really stood out for me.

Read More…

Un-healthily healthy

maxarticle

Living the ‘healthy lifestyle’ has never been so valorised in our society – endlessly discussed, shared and fetishised over – magazines, instagram feeds and shops are bursting with products and tips promising to help us achieve it.

Read More…

Loss of Innocence

Chain Breaking

Something about the recent Innocent ‘chain of good’ campaign didn’t sit right with me…

Read More…

The Cronut Part 2: An Exercise in Excess(ive Creativity)

The_Cronut_Pt_2

Take the uber-fashionable Cronut, cut it in half and add the ubiquitous burger patty (with cheese thrown in for good measure) and what do you get?

You get this gourmandstrosity. The Cronut Burger.

Is this the result of “care-free creativity”, a further example of childlike freedom of expression?

Or in fact, an illustration of a far more prosaic innovation process; a case of taking one trend and tagging on another, opportunistically capitalizing on hype?

Or is it simply one beef patty too far?