From mutton chops to the goatie to the hipster beard, facial hair and beards have gone in and out of fashion for centuries. They are a symbolic of masculinity and sexual potency and generational difference. Beards are evidence of how attributes associated with masculinity, can shift and evolve according to changes in cultural and religious traditions, thought and fashion. Her we trace the history of the beard.
Our challenge to you in our January newsletter was ‘How are your brands perpetuating outdated stereotypes or leading the way in expressing gender openness? In the move towards a genderless future, it may be counter trend to be focussing on masculinity, but social and cultural norms take time to shift and evolve.
At Big Green Door we are constantly thinking about emotions, how to engage with people emotionally and the fine nuance of how to express them. So in the wash of the Royal Wedding and the World Cup, we’re going to focus on the fat happiness word.