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BGD interviews: Stevie Wonderland

We had a chat with Arun Malhotra, promoter of one of London’s biggest disco nights ‘Stevie Wonderland’, to discuss gender, sexuality and identity in the clubbing scene.

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Brands need to do more to get LGBT+ representation right

Sensitive navigation and new interpretations of gender boundaries are becoming increasingly important, as examples emerge where the lack of authenticity whilst trying to promote diversity could seriously damage a brand and those they are trying to represent. This article takes a look at the representation of the LGBT+ community in brand communications and dissects a couple of examples of brands that have either succeeded or failed in positive engagement.

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‘Better For You’ the Global phenomenon

Last year we immersed ourselves in the ‘Better For You’ (BFY) behaviours and trends across food, beverages and confectionery. Using our experience of working with leading global brands to develop their BFY strategies, we identify 5 BFY themes impacting FMCG brands.

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Mobile Mad

I witnessed 6 articulate people from various backgrounds and generations almost breakdown the other night in a focus group here at Big Green Door. Having started the discussion with a topic that garnered a tepid reaction I was blown away by how emotional, angry and unified everyone got when the topic changed to mobile network providers. The more they vented, the more I nodded.

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Future decision makers

afwasmiddel_una_aldi

At University, my friend Oscar used his student loan to purchase 100 toilet rolls, 15 heavy-duty boxes of washing powder, 30 bottles of washing up liquid and 50 tins of peeled plum tomatoes.

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Branding A Branding Consultancy

green-washing-paint

My internship started, as all internships should, with thorough research into the company I was about to join. I was immediately intrigued by the amount of information there was online about the Big Green Door, which, to my surprise was less than expected.

Read More…

BGD interviews: Stevie Wonderland

We had a chat with Arun Malhotra, promoter of one of London’s biggest disco nights ‘Stevie Wonderland’, to discuss gender, sexuality and identity in the clubbing scene.

Read More…

Brands need to do more to get LGBT+ representation right

Sensitive navigation and new interpretations of gender boundaries are becoming increasingly important, as examples emerge where the lack of authenticity whilst trying to promote diversity could seriously damage a brand and those they are trying to represent. This article takes a look at the representation of the LGBT+ community in brand communications and dissects a couple of examples of brands that have either succeeded or failed in positive engagement.

Read More…

‘Better For You’ the Global phenomenon

Last year we immersed ourselves in the ‘Better For You’ (BFY) behaviours and trends across food, beverages and confectionery. Using our experience of working with leading global brands to develop their BFY strategies, we identify 5 BFY themes impacting FMCG brands.

Read More…

Mobile Mad

I witnessed 6 articulate people from various backgrounds and generations almost breakdown the other night in a focus group here at Big Green Door. Having started the discussion with a topic that garnered a tepid reaction I was blown away by how emotional, angry and unified everyone got when the topic changed to mobile network providers. The more they vented, the more I nodded.

Read More…

Future decision makers

afwasmiddel_una_aldi

At University, my friend Oscar used his student loan to purchase 100 toilet rolls, 15 heavy-duty boxes of washing powder, 30 bottles of washing up liquid and 50 tins of peeled plum tomatoes.

Read More…

Branding A Branding Consultancy

green-washing-paint

My internship started, as all internships should, with thorough research into the company I was about to join. I was immediately intrigued by the amount of information there was online about the Big Green Door, which, to my surprise was less than expected.

Read More…