We had a chat with Arun Malhotra, promoter of one of London’s biggest disco nights ‘Stevie Wonderland’, to discuss gender, sexuality and identity in the clubbing scene.
Sensitive navigation and new interpretations of gender boundaries are becoming increasingly important, as examples emerge where the lack of authenticity whilst trying to promote diversity could seriously damage a brand and those they are trying to represent. This article takes a look at the representation of the LGBT+ community in brand communications and dissects a couple of examples of brands that have either succeeded or failed in positive engagement.
Last year we immersed ourselves in the ‘Better For You’ (BFY) behaviours and trends across food, beverages and confectionery. Using our experience of working with leading global brands to develop their BFY strategies, we identify 5 BFY themes impacting FMCG brands.
I witnessed 6 articulate people from various backgrounds and generations almost breakdown the other night in a focus group here at Big Green Door. Having started the discussion with a topic that garnered a tepid reaction I was blown away by how emotional, angry and unified everyone got when the topic changed to mobile network providers. The more they vented, the more I nodded.
At University, my friend Oscar used his student loan to purchase 100 toilet rolls, 15 heavy-duty boxes of washing powder, 30 bottles of washing up liquid and 50 tins of peeled plum tomatoes.