This year again, Big Green Door visited the 2-day trade show for food-to-go, an incredible opportunity to try new products and keep an eye on the most innovative ones. Here are a few of the exhibitors that got our attention.
Last Thursday, AQR hosted an event as part of their “Young Disruptors” series, aimed at introducing semiotics to young researchers (focusing on the world of alcohol). At Big Green Door, semiotics plays an important role in the work we do — so we decided to find out more…
Our trend for this quarter is a counterbalance to the 21st century phenomenon around the virtual world and artificial intelligence: Return to Things Real.
Identifying the role of emotion in a brand narrative is key to driving engagement with consumers. The creation of positive, real experiences that stimulate the emotions helps to drive loyalty and preference, as well as enabling the brand to reach new engaged audiences.
Forget about Dry January, the demand for non-alcoholic adult drinks has been growing stronger for some time. As people keep striving for more healthy lifestyles, alcohol consumption is clearly on the decline. How does alcohol find its place within the wellness trend?
Yesterday, the London School of Economics and Political Sciences was hosting a talk by Dr Pablo Rodriguez, CEO of Telefonica’s (O2, Giffgaff, Movistar…) spinoff company Alpha. Here are a few inspiring elements we drew from his speech.
As a kid, I used to love Christmas ads – sometimes even more than Christmas movies, that’s saying something. There was something heartwarming about them, and it meant one thing: gifts, wine, chocolates and searching the whole house for Christmas decorations.
Last week, one of my biggest dreams came true: being totally surrounded by food and pretty much begged to have a taste of everything that came into sight.
You guessed it right: I was at the Lunch! exhibition.
As a French girl, I was almost literally born with a cheese spoon in my mouth. I was raised to the chiming of campaigns claiming that “dairies are your besties” and never questioned their benefits, mostly because I believed that, since my parents were doctors, if they bought and ate something, it meant that it was good for you – fair enough, my mother’s obsession with chouquettes, Paris-Brest and almond macaroons should have taught me better.
Months ago, one of my fencing teammates dragged me to a neon run alongside the Thames. I had a bad feeling about it, mostly because back then I hated running and felt like my whole body hated me whenever I tried to jog for more than 5 minutes. Then again, I guess that the fact it was happening on a cold, rainy November night didn’t help much either, and the idea of watching Netflix and sipping hot chocolate on my couch seemed much more appealing.