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About Big Green Door : Creative brand strategy Consultancy

WHO WE ARE

Big green door is an independent creative brand strategy consultancy. We’ve been creating meaning for the world’s leading consumer brands for over 20 years.

We are a warm, perceptive team with a breadth of specialist experience, all sharing the curiosity, intellect and tenacity to answer pivotal questions.

creative, robust
solutions you
can run with

WHAT WE DO

STRATEGIC INNOVATION

CONSUMER INSIGHT

BRAND STRATEGY

We work with our clients’ culture to determine a clear path forward for their brands. We provide inspiration by offering fresh perspectives on existing information and consumer landscapes.

Our approach accelerates the transition from strategy to execution, building clarity, direction and ownership.

STRATEGIC INNOVATION

CONSUMER INSIGHT

BRAND STRATEGY

HOW WE DO IT

CASTING THE RIGHT MIX OF SKILLS, EXPERIENCE AND BRAIN POWER

Aligning our working processes with your culture

Challenging preconceptions with investigative questioning

Generating foresight with bespoke research methodologies

Embracing both free and formal thinking

Combining a vision of the big picture with attention to detail

Balancing speed with uncompromising dedication to quality

Bringing things together via digestible, imaginative outputs

Reading between the lines, making new connections

CASTING THE RIGHT MIX OF SKILLS,
EXPERIENCE AND
BRAIN POWER

key
CREATING MEANING
The central focus of all we do
BRAND ARCHITECTURE
Organising portfolios in keeping with the way people buy
BRAND VISION
The higher purpose informing everything brand-led
UNLOCKING FUTURE OPPORTUNITIES
Finding key insights that unleash the potential for growth
FROM VISION TO CULTURE CHANGE
The vision becomes the rallying cry that energises business
DECODE/ENCODE
Identifying emergent codes within a category to inform innovation and creative development across touch points
HYPER INFLUENCERS
Harnessing a network of creative influencers at the forefront of culture, who are actively shaping the future
CULTURAL EXPERTS
Tapping into a network of cultural experts globally to uncover underlying tensions that your brand can help to resolve
PSYCHOGENIC INTERVIEWS
Shining a light on
the conscious and unconscious
motivations that influence
behaviours and reveal
tensions
STORY TELLING
Employing established methods within semiotics and narratology to create coherent and meaningful brand stories that identify potential roles/positions your brand could play
TRENDS
Finding the ‘so what?’ hidden in macro trends
CO-CREATION
Open, collaborative, cross-functional and inclusive
RETAIL STRATEGY
Strategy in an omni-channel world
CONSUMER INSIGHT
The key to creative brand strategy
DNA WORKSHOPS
The essence of what a brand can and should be
PORTFOLIO MANAGEMENT
Defining the role played by each brand to maximise the return
SELF ETHNOGRAPHY
Foundational discovery of everyday behaviour
EMBEDDING KNOWLEDGE
Taking what’s known and making sure the organisation takes note
SEMIOTICS
Converting cultural context into a rich and meaningful source of inspiration
TASTE PSYCHOLOGY
New depth to the study of consumers’ relationship with food
BRAND STRETCH
Rigorous mapping of the landscape for products and services
INNOVATION
The crucial driver at the heart of global business strategy today
CONCEPT CREATION
Inspired development of consumer relevant concepts that work
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