A game-changing strategy is only as good as its execution
At Big Green Door, we know that a poor execution can bring the clearest of strategies to its knees. That’s why we build highly integrated processes, working closely with our clients from start to finish, to ensure that the final execution is as effective as the strategy.
But as we all know, the proof is in the pudding. That’s why we’re proud to announce that following its launch in April, Big Milk has been shortlisted for Asda’s Leading New Launch Award 2015.
The making of Big Milk was a highly strategic process. After receiving the product concept from Arla, we were tasked with building and launching an entirely new brand that could safely deliver the idea to market.
But developing a robust strategy was only part of the challenge. Once the route forward had been decided, we needed to bring the vision to life and get Big Milk ready for launch. Thus, we set about sketching a creative blueprint from which we could build the brand’s visual identity, before crafting the brand name, logo and final pack design that you see on the shelf today.